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Mix 5 Ingredients And Selling Your Home
Can Be As Easy As Baking A Cake!

By Noel Peebles
Co-Author For Sale By Owner Home Selling Secrets ebook.

We’ve all heard it said, “The most important thing in
any real estate sale is LOCATION, LOCATION, LOCATION!”
For years real estate agents have been peddling that line.
However, whilst location is important, it is only one of
5 important ingredients, when mixed together, can make
the perfect real estate sale. Here's what's needed:

Ingredient 1. Location

There is no disputing that the location and setting of your
home will influences its value. Buyers are generally looking
for convenience, privacy and comfortable living. A home in
a quiet private cul-de-sac will usually sell for more than
an identical home on a busy street. A home in a remote area
is likely to be less convenient, so typically will sell for
less than a similar home in a close-in area. A location with
views and trees will usually enhance the value of a property.

In short; location can help, or hinder, a real estate
sale so is an important ingredient in the sales mix.

But there is a catch. Location is something that can't be
changed by anyone in the real estate sale and negotiation
process. So, contrary to popular belief, location is not
necessarily the "most" important ingredient in the sale mix.

Ingredient 2. Condition

Given the choice, most buyers would opt for a brand new
property in top condition. That's why new homes enjoy a
marketing edge over most resale homes. And builders enhance
the appeal by offering model homes that are clean, bright,
tastefully decorated in modern colors and with the latest
in amenities.

Needless to say, the condition of a property is an important
ingredient in any real estate sale. With this in mind;
a seller with an existing home has really only two choices:
They can raise the condition of their property to meet their
asking price. Or, they can lower their price to meet the
condition of their property.

Ingredient 3. Pricing

A seller will need to convince both a buyer and an appraiser
of the value of your property. The buyer will be more subjective
and will compare the amenities of your home to those of other
homes in the same price range. The appraiser will be more
objective and will compare size, age and cost-identifiable
features in your home against other properties that have
already sold.

So, your home must be priced within the appropriate range.
If similar houses are selling between $200,000 to $220,000
price range, it does no good to insist on selling at $270,000.

Ingredient 4. Marketing

You can have the best house on the market, but buyers still
need to know about it. They also need to know why the property
is worth buying. What benefits will the buyer enjoy?

Whether selling on your own or through an agent, effective
marketing is an essential ingredient in any successful real
estate sale. Effective marketing can make a home stand out
from every other property in town.

Ingredient 5. A Motivated Buyer and Seller

There's an old saying "It takes two to tango" and this is
particularly true with a real estate sale. Finalizing any
deal requires the right balance:

- a motivated buyer = increased offer price
- an unmotivated buyer = reduced offer price
- a motivated seller = reduced asking price
- an unmotivated seller = increased asking price

The best deal is usually a WIN/WIN for both parties.
Bring together a motivated buyer with a motivated seller
and a deal is always on the cards. The likely outcome:
the property will sell for close to its true market value.

So, when you think about it; selling your home is a bit like
baking a cake. It takes the right ingredients, mixed together
in the right proportions and with the right amount of care and
attention. Do that and you have the makings of a perfect real
estate sale.

© Noel Peebles, Market Leaders ebooks.

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Noel Peebles is author of the best selling ebook
"173 Powerful Ideas, Tips, Tactics And Proven-To-Work
Strategies To Sell Your Own Home."
For details http://www.forsalebyownerguide.com

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