By Noel Peebles
Co-Author For Sale By Owner Home Selling Secrets ebook.
We’ve all heard it said, “The most important
any real estate sale is LOCATION, LOCATION, LOCATION!”
For years real estate agents have been peddling that
However, whilst location is important, it is only one
5 important ingredients, when mixed together, can make
the perfect real estate sale. Here's what's needed:
Ingredient 1. Location
There is no disputing that the location and setting
home will influences its value. Buyers are generally
for convenience, privacy and comfortable living. A home
a quiet private cul-de-sac will usually sell for more
an identical home on a busy street. A home in a remote
is likely to be less convenient, so typically will sell
less than a similar home in a close-in area. A location
views and trees will usually enhance the value of a
In short; location can help, or hinder, a real estate
sale so is an important ingredient in the sales mix.
But there is a catch. Location is something that can't
changed by anyone in the real estate sale and negotiation
process. So, contrary to popular belief, location is
necessarily the "most" important ingredient
in the sale mix.
Ingredient 2. Condition
Given the choice, most buyers would opt for a brand
property in top condition. That's why new homes enjoy
marketing edge over most resale homes. And builders
the appeal by offering model homes that are clean, bright,
tastefully decorated in modern colors and with the latest
Needless to say, the condition of a property is an
ingredient in any real estate sale. With this in mind;
a seller with an existing home has really only two choices:
They can raise the condition of their property to meet
asking price. Or, they can lower their price to meet
condition of their property.
Ingredient 3. Pricing
A seller will need to convince both a buyer and an
of the value of your property. The buyer will be more
and will compare the amenities of your home to those
homes in the same price range. The appraiser will be
objective and will compare size, age and cost-identifiable
features in your home against other properties that
So, your home must be priced within the appropriate
If similar houses are selling between $200,000 to $220,000
price range, it does no good to insist on selling at
Ingredient 4. Marketing
You can have the best house on the market, but buyers
need to know about it. They also need to know why the
is worth buying. What benefits will the buyer enjoy?
Whether selling on your own or through an agent, effective
marketing is an essential ingredient in any successful
estate sale. Effective marketing can make a home stand
from every other property in town.
Ingredient 5. A Motivated Buyer and Seller
There's an old saying "It takes two to tango"
and this is
particularly true with a real estate sale. Finalizing
deal requires the right balance:
- a motivated buyer = increased offer price
- an unmotivated buyer = reduced offer price
- a motivated seller = reduced asking price
- an unmotivated seller = increased asking price
The best deal is usually a WIN/WIN for both parties.
Bring together a motivated buyer with a motivated seller
and a deal is always on the cards. The likely outcome:
the property will sell for close to its true market
So, when you think about it; selling your home is a
baking a cake. It takes the right ingredients, mixed
in the right proportions and with the right amount of
attention. Do that and you have the makings of a perfect
© Noel Peebles, Market Leaders ebooks.
Noel Peebles is author of the best selling ebook
"173 Powerful Ideas, Tips, Tactics And Proven-To-Work
Strategies To Sell Your Own Home."
For details http://www.forsalebyownerguide.com